Editor Reviews

Realia is an amazing app that allows you to verify if a product is genuinely Made in Italy. Recently, they introduced a fantastic new feature that enables you to scan multiple items simultaneously and view incredible augmented reality content. By simply pointing your phone at a product display, the app displays animated images of authentic Italian products. It's like a magical experience! With this tool, you can easily determine the true origin of any Italian-inspired item.

Realia allows you to quickly verify whether a product is genuinely Made in Italy, regardless of your location or device. If the app is unable to identify the product through augmented reality, you can easily scan the barcode or QR code to access the product's page directly. This special link between the product, its code or packaging, and the web-in-app page guarantees that the information is authentic and cannot be counterfeited. After confirming its authenticity, you can view images, watch videos showcasing how it is produced, delve into its technical specifications, and uncover what sets that product apart.

Realia collaborates with the non-profit organization Reliabitaly on a daily basis to ensure that their product databases are kept current. However, not all products provide comprehensive information. Our app only acknowledges products from companies that have requested to be included, in order to safeguard Italian products from counterfeit versions and what is known as 'Italian Sounding'. For further information, users can download the app and refer to the 'Legals' page.

Customers can take a photo of a product that is not listed on the Realia app and send it to our team for evaluation. We value your feedback, so please feel free to share your thoughts! Give the app a try and share your opinions with us.

Features

Spot genuine Italian products using augmented reality!